Burberry opens Shinjuku store in Tokyo, Japan

Burberry has created the ‘Shinjuku Exclusives’: an exclusive limited edition collection of men’s and women’s trench coats and accessories.

Highlights:

 A tailored and personal shopping experience. Services include a Burberry Private Clients lounge, an in-store monogramming service for soft accessories and My Burberry the iconic fragrance for women.

 Collect-in-store service: Customers can shop online at Burberry.com and collect in store as early as the next day.

 Evolution of the Burberry Retail Theatre concept, blurring the brand’s physical and digital worlds with an external LED screen on the facade of the building

 In-store digital screens that showcase brand content and broadcast live events.

 Categories: Womens, mens, accessories, eyewear, fragrance and watches.

BURBERRY SHINJUKU EXCLUSIVE COLLECTION

A 20-piece collection of iconic trench coats, scarves and signature bags for men and women, celebrating Burberry’s history of British craftsmanship.

INSPIRATION

Inspired by lace and painterly stripe themes from the runway, the collection mixes heritage designs with elegant and refined fabrics.

CRAFTSMANSHIP

Trench coats in pastel shades are crafted from lace woven on traditional looms in Yorkshire, England, and bonded to fine habotai silk for a featherweight feel.

Lightweight check cashmere scarves are screen-printed with lace and stripe patterns, while the new men’s Barrow bag in textured leather is hand-painted. A lace-inspired pattern decorates The Saddle Bag for women, a new signature bag in rich grainy leather and a soft colour palette.

ABOUT SHINJUKU STORE EXCLUSIVE COLLECTION

Launch on September 2015

This collection is sold exclusively at the new Burberry Shinjuku store, in Tokyo (not available on burberry.com)