Burberry 東京新宿專門店開幕Burberry opens Shinjuku store in Tokyo, Japan

fashion news:

Burberry 一直致力發展日本市場,現有5 家獨立分店 (銀座、神戶、表參道、大阪及六本木);在東京新宿的全新專門店陳列了 Burberry 在日本地區最完整的產品系列, 包括 Burberry 家傳戶曉的英國製經典乾濕褸圍巾

新宿獨家系列

為慶祝 Burberry 在東京的第 4 間分店隆重開幕,Burberry 推出「新宿獨家系列」,包括男女裝乾濕褸及配件的獨家限量版。

重點包括:

 度身訂造,賓至如歸的購物體驗。服務包括 Burberry 私人客戶貴賓廳、軟配件及女士香水 My Burberry 的店內刻字服務。

 Collect-in-Store 服務:Collect-in-Store 服務讓客人在 Burberry.com 網站上選購貨品,然後在 Burberry 專門店拿取貨品,最快只需一天。

 Burberry 的業務分為五個部分:男裝、女裝、童裝、配件與彩妝。

全新推出新宿專門店獨家限定系列

產品共有 20 件,包括經典乾濕褸、圍巾男女士手袋,慶祝 Burberry 源遠悠長的手工藝歷史。

創作靈感

本產品系列的靈感源於天橋上的蕾絲和繪畫條紋主題,將傳統設計與優雅精緻的面料混為一體。

手工藝

色調柔和的乾濕褸在英格蘭約克郡的傳統織布機由蕾絲編織而成,紡真絲輕盈無比,尤如穿上羽毛一輕盈格仔茄士咩圍巾以絲網印刷技術印上花邊和條紋圖案;全新的男士 Barrow 手袋則在織紋皮革上以人手繪畫圖案。充滿蕾絲風格的圖案為女士 Saddle Bag 錦上添花,粒面真皮質感豐富,色調柔和,成為 Burberry 又一力作。

關於新宿專門店獨家限定系列:

2015年九月開始發售

此系列只在於Burberry新宿專門店獨家發售 (不設於burberry.com 發售)Burberry has created the ‘Shinjuku Exclusives’: an exclusive limited edition collection of men’s and women’s trench coats and accessories.

Highlights:

 A tailored and personal shopping experience. Services include a Burberry Private Clients lounge, an in-store monogramming service for soft accessories and My Burberry the iconic fragrance for women.

 Collect-in-store service: Customers can shop online at Burberry.com and collect in store as early as the next day.

 Evolution of the Burberry Retail Theatre concept, blurring the brand’s physical and digital worlds with an external LED screen on the facade of the building

 In-store digital screens that showcase brand content and broadcast live events.

 Categories: Womens, mens, accessories, eyewear, fragrance and watches.

BURBERRY SHINJUKU EXCLUSIVE COLLECTION

A 20-piece collection of iconic trench coats, scarves and signature bags for men and women, celebrating Burberry’s history of British craftsmanship.

INSPIRATION

Inspired by lace and painterly stripe themes from the runway, the collection mixes heritage designs with elegant and refined fabrics.

CRAFTSMANSHIP

Trench coats in pastel shades are crafted from lace woven on traditional looms in Yorkshire, England, and bonded to fine habotai silk for a featherweight feel.

Lightweight check cashmere scarves are screen-printed with lace and stripe patterns, while the new men’s Barrow bag in textured leather is hand-painted. A lace-inspired pattern decorates The Saddle Bag for women, a new signature bag in rich grainy leather and a soft colour palette.

ABOUT SHINJUKU STORE EXCLUSIVE COLLECTION

Launch on September 2015

This collection is sold exclusively at the new Burberry Shinjuku store, in Tokyo (not available on burberry.com)